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MSP Hub

Reseller program · MSPs & VARs

Resell Microsoft without building a licensing desk.

You sell through MSP Hub. MSP Hub bills you, you bill your customers on invoices HubX generates under your brand, and every tenant, order, renewal and margin figure is in one portal.

At a glance

Customer contracts with
You
MSP Hub bills
You
Customer invoices
Generated by HubX, under your brand
Delivery
You, with MSP Hub's team available

Who it is for

Three kinds of reseller.

  • MSPs with Microsoft customers

    You manage tenants today and want one portal and a bench for the projects you do not staff.

  • VARs adding recurring revenue

    You sell hardware and projects and want licensing without running a licensing operation.

  • MSPs changing provider

    Your customers' eligible subscriptions can move to MSP Hub by partner-to-partner transfer.

What you get

What runs through HubX for you.

  • Every customer in one list

    Revenue, margin, GDAP status and qualification per customer, with tabs for expiring subscriptions and transfers.

  • Invoices under your brand

    HubX generates customer invoices with your own wire, ACH or check details per billing subscription.

  • Margin per customer

    Partner cost, customer price and gross margin per customer, and what changed since the last period.

  • Transfers and GDAP in the portal

    Partner-to-partner transfers and Granular Delegated Admin Privileges tracked alongside the customer.

Actual HubX UIDemo data
HubX customer list: tabs for customer list, expiring subscriptions, GDAP management and P2P transfers, an insights panel with revenue, margin and forecast, and customer rows with status. Demo data.
Customers · Customer list. Every customer in one list, with tabs for expiring subscriptions, GDAP management and partner-to-partner transfers. Captured November 2026. Close-up of part of the screen.

Customers · Customer list

Actual HubX UI · Demo data · Captured November 2026

HubX customer list: tabs for customer list, expiring subscriptions, GDAP management and P2P transfers, an insights panel with revenue, margin and forecast, and customer rows with status. Demo data.

In HubX

The customer list a reseller works from.

Customers with their status and qualification, an insights strip for revenue, margin and forecast, and tabs for expiring subscriptions, GDAP management and partner-to-partner transfers.

Getting started

From application to first billing run.

  1. 1

    Apply

    Tell us about your business, your customers and the Microsoft workloads you sell.

  2. 2

    Set up your organisation

    Partner organisation, users and roles in HubX.

  3. 3

    Bring customers in

    Register new customers or import existing tenants; each customer accepts MSP Hub as reseller from a link.

  4. 4

    Move or buy subscriptions

    Eligible existing subscriptions move by partner-to-partner transfer; new purchases go through the catalog.

  5. 5

    Go live

    Billing subscriptions and remittance details are set before the first billing run.

Questions

What resellers ask first.

Who bills whom?

MSP Hub bills you as the partner. HubX generates the invoices your customers receive, with your remittance details, and you collect from them.

Do my customers see MSP Hub?

Customers accept MSP Hub as their Microsoft reseller, which is how the CSP program works. Their invoices carry your brand and remittance details.

Can MSP Hub's services team work for my customers?

Yes. Projects and managed operations can be delivered for your customers by MSP Hub's practices. How that is presented and priced is agreed with you.

Next step

Apply as a reseller.

Tell us about your customers and the workloads you sell. The partner team replies by email.